All the Tea in China: How to Buy, Sell, and Make Money on the Mainland

All the Tea in China: How to Buy, Sell, and Make Money on the Mainland

Jeremy Haft

Language: English

Pages: 224

ISBN: 1591841593

Format: PDF / Kindle (mobi) / ePub

A pioneer shares the secrets to creating jobs and reaping profits doing business with China 

Is China a threat to America’s economic future? Just the opposite, says international businessman Jeremy Haft. China is a boon for business: the opportunity of a lifetime to create jobs, build value, and make money. All the Tea in China demonstrates America’s overwhelming competitive advantage over China in the global economy. And it highlights the many market opportunities for companies of all sizes, in all sectors. China is far and away the fastest growing market for U.S. goods and services in the world. 

Despite the good news, China remains one of the most challenging operating environments, and it’s easy to make costly mistakes. Haft demonstrates how to avoid the pitfalls, providing an industry-by-industry guide to buying from, selling to, and competing with the Chinese. 

The book is also filled with funny stories of Haft’s hard-won lessons as a China business pioneer. It’s the most engaging, useful book yet on this important subject.

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READING THE MARKET 31 position. While the ports won the right to implement new software that uses global positioning to track cargo, the union won the right for its members to operate that software. The longshoremen are a good example of a union that understands that the world is not flat, that the benefits of trade flow in a virtuous circle; and despite technological advancements that threaten to make the union’s members effectively obsolete, it’s been able to maintain its position in the

British trade and residence. The British kept exporting opium, and the Chinese kept trying to stop its spread. A second war started fourteen years later. The Chinese were defeated again. The British and French occupied the capital and torched the Summer Palace. China made still more painful concessions. That was the last time China opened up to the West. And the Chinese remember the treachery and humiliation they encountered as if it happened last Tuesday. The wars are taught to schoolchildren

China. It doesn’t. It misses the meaning—and its vital importance to the psyche. Face has a singular meaning to the Chinese, idiosyncratic to place, time, and culture, that evades direct translation. The closest approximation to losing face in China is getting “dissed”—suffering disrespect or having one’s dignity impugned. But it’s not your reputation that is being dissed. It’s your very being. As thumos and gravitas were central to the ancient Greek and Roman conceptions of self, so too is face

registering property, and closing a business. These regulations often vary by municipality. Western law firms with established offices in China should be able to help you navigate these complexities. SELLING TO CHINA 115 You’ll also be delighted to hear that credit information sharing and the legal rights of borrowers and lenders are among the worst in Asia. The International Finance Corporation (IFC) gave China a score of two out of a possible ten (compared to the regional average of five) for

thinking they can command respect. It doesn’t work that way anymore. Arrogance will lose you the business. Invest your time in preselling, not PowerPoint. Your Chinese competitors go out of their way to do homework on everybody. They find out the organizational chart. Who needs to look like a genius in front of the boss? Who are the decision makers? Who are the ones to be wary of ? A good first step toward learning this kind of information is to invest time in making the receptionist your friend.

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