For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

Mark Pendergrast

Language: English

Pages: 664

ISBN: 0465054684

Format: PDF / Kindle (mobi) / ePub


For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

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requests for money. The Atlanta realm over which Woodruff ruled in 1950 featured a meticulously balanced, graciously administered, smoothly functioning “old boy” network. Nonetheless, there were signs of friction. Floyd Hunter was dismayed to find that no African Americans were part of the official Atlanta power structure, though he could construct a separate (but unequal) sociogram for them. When Hunter interviewed Benjamin Mays, the distinguished black president of Morehouse College, the

consumers. May pointed out that the.055 percent level of phosphoric acid was far below the 1.09 percent acid content of an orange and that McCay’s studies ignored the neutralizing effect of saliva. Finally, he noted that orange juice or lemonade would also dissolve ten-penny nails and eat holes in the Capitol steps. Bill Robinson was more forceful. “The only way our product could harm children,” he said, “would be for a case of Coke to fall out a window and hit them.”* RESTIVE HOUSEWIVES,

retail discounts. The Discovery space shuttle took a special portable soda fountain—dubbed a “fluids generic bioprocessing apparatus”—into space for “research into fountain dispensers in weightless environments,” according to NASA. Adding to its arsenal of drinks, Coke bought Barq’s, a popular root beer with a hip, offbeat image. In a fit of hubris, Coke USA president Jack Stahl announced that the Company planned to capture 50 percent of the U.S. beverage market by the end of the year 2000—a tall

chemical linked to a higher risk of cancer after long-term exposure. It turned out that British regulations required adding calcium to bottled water. Coke’s addition of calcium chloride, in conjunction with an ozonation process, inadvertently created the bromate. Dasani was dead in the UK, and the company scrapped plans to introduce it in Germany and France. Then, just nine days before the annual shareholder meeting, Coke general counsel Deval Patrick, the highest-ranking African American in the

289 Nordica, Lillian, 284 Nordic Mist (beverage), 376 North American market, 371–372, 446–447, 466–467 Norway, 360, 403 Novelties, 10, 57, 408 Nutmeg, in CC formula, 488, 489, 492 NutraSweet (sweetener), 324 NutriJuice (beverage), 459 Obama, Barack, 483 Obesity epidemic, CC and, 429–430, 436, 440–441, 474–476 Odwalla (beverage), 419 Oehlert, Ben, 175, 176, 185, 186, 192, 256, 260, 268, 270 Oken, Tommy, 301 OK Soda (beverage), 377, 378 Oliver, Thomas, 340, 341 Olympic Games, CC

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