Perspecta 47: Money

Perspecta 47: Money

Language: English

Pages: 240

ISBN: B00P771BC2

Format: PDF / Kindle (mobi) / ePub

Money plays a paradoxical role in the creation of architecture. Formless itself, money is a fundamental form giver. At all scales, and across the ages, architecture is a product of the financial environment in which it is conceived, for better or worse. Yet despite its ubiquity, money is often disregarded as a factor in conceptual design and is persistently avoided by architectural academia as a serious field of inquiry. It is time to break these habits. In the contemporary world, in which economies are increasingly connected, architects must creatively harness the financial logics behind architecture in order to contribute meaningfully to the development of the built environment.This issue of Perspecta -- the oldest and most distinguished student-edited architectural journal in America -- examines the ways in which money intersects with architectural discourse, design practice, and urban form, in order to encourage a productive relationship between money and the discipline. Contributions from a diverse group of scholars, practitioners, and artists create a dialogue about money's ambiguous position in architecture, reflecting on topics that range from the aesthetics of austerity to the underwriting of large-scale art projects to the economic implications of building information modeling.Contributors AOC, JT Bachman, Phil Bernstein, Mario Carpo, Christo, Peggy Deamer, Keller Easterling, Peter Eisenman, Mark Foster Gage, Frank Gehry, Thomas Gluck, Kevin D. Gray, Charles Holland, Hasty Johnson & Jerry Lea, Naomi R. Lamoreaux, Mira Locher, Vivian Loftness, Gregg Pasquarelli, Cesar Pelli & Fred Clarke, Nina Rappaport, Todd Reisz, Brent Ryan & Lorena Bello, Michelangelo Sabatino, David Ross Scheer, Robert Shiller, Robert A.M. Stern, Elisabetta Terragni, Kazys Varnelis, Andrew Waugh & Michael Green, Jay Wickersham & Christopher Milford, Alejandro Zaera-Polo

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began this project the staff had no plan for their offices and only the most provisional of furniture, a situation that made this scheme quite unique. My approach was to represent the past by printing curtains with a large photographic image of a window taken during its former identity as a factory while designing mobile furniture and office storage that could be adapted to a variety of future needs as well as making seats using multiple casts of a toilet—a Soviet issue porcelain model—scavenged

goal. The goal is to recapture the territories we gave away. The goal is to have a place at the table where the decisions are really made. The goal is to be engaged, to take risk, to earn the respect of the businesspeople across the table, and to understand what they are dealing with as you advise them on how to run their company. That is what helped us get from a firm of fifteen to one hundred people—from a firm that does 50,000 square feet to one that does one million square feet—because we

inviting with things like furniture and fountains, something that generates interest to make people want to sit there. We try to make very nice lobbies, but we try not to overdo it. like to do that to make sure something works before we put in our own buildings. P47 You said architects often make decisions that make no financial sense. Are they also choices that make no sense for the occupant of the building? IN TERV IEW to bring any advantage in leasing, then we may choose somebody that is a

for the Chicago Tribune Tower, in 1922, and Alison and Peter Smithson’s designs for the Golden Lane housing competition, in 1951, loom large in the history of modern architecture, despite the fact that the former was disqualified in the competition and the latter unplaced. Architectural competitions aren’t always about winning the job, and to discuss them solely on that basis is to misunderstand their point. Competitions exist within a separate economy from that of commercial development. Most

outstanding shares. “In terms of Socialist theory,” Drucker wrote, “the employees of America are the only true ‘owners’ of the means of production.”8 The 401(k) deferred tax-savings plans introduced in the 1980s wound up within a decade replacing many defined pension plans and significantly normalized the stock market for many Americans. This led in turn to increased popularity in equity investment, a fact that, along with massive investment of overseas wealth, spurred the market’s tremendous

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